E-commerce Profit & Break-Even Dashboard

Calculate your true net profit, transaction fees, and CVP break-even thresholds across major sales platforms.

Calculator Parameters

$
$
$
$

Monthly Fixed Costs

$
$
$
#
Net Profit (Unit)
$0.00
0.0% Net Margin
Gross Profit (Unit)
$0.00
0.0% Gross Margin
Monthly Break-Even
0 units
$0.00 min. revenue
Max Ad Spend (CAC)
$0.00
To remain profitable

Unit Cost Structure breakdown

Expenses: $0.00

Cost-Volume-Profit (CVP) Chart

● Revenue ● Total Cost -- Fixed Cost
Calculations loading...

Price Sensitivity Analysis Simulator

Target Profit Target: $0.00 /mo
Adjust Sale Price Simulation 0% (Simulated: $0.00)
-30% (Deep Discount) Baseline Price +40% (Premium Brand)
Simulated Net Profit
$0.00
Simulated Net Margin
0.0%
Simulated Break-Even
0 units
Vol. Required for Target Profit ?
0 units/mo
Pricing Tier Net Profit / Unit Net Margin Monthly Break-Even Sales Volume Required (For Same Profit)

Sourcing Opportunities & Scenario Comparisons

Comp Product Opportunity Name Platform Price + Ship Charge Variable Cost Net Profit / Unit Net Margin Break-Even Actions

E-commerce Profit Calculator Guide & FAQs

Pricing for Profit in E-commerce Retail

Operating a successful e-commerce store requires a precise understanding of the margins on your physical goods. Many shop owners fail by set prices based purely on the cost of the product (COGS) and a markup percentage, neglecting the transaction fees, shipping charges, and marketing ad-spend required to make a sale.

To calculate your true Net Profit, you must subtract Cost of Goods Sold (COGS), payment gateway processing fees (typically 2.9% + $0.30), shipping packaging and postage costs, advertising cost-per-acquisition (CPA), and platform costs from your retail price. The remaining amount is your net profit. Additionally, understanding your Break-Even Point (the number of units you must sell to cover fixed overhead expenses like platform fees and storage) is critical for operational safety.

Optimizing Your Margins

This profit tool allows you to perform price-sensitivity analysis in real-time. By inputting COGS, shipping, and marketing metrics, you can dynamically view gross and net margin bars to find the optimal retail price that maximizes cash flow.

Frequently Asked Questions

What is the difference between margin and markup?

Markup is the percentage added to the cost to determine the selling price (e.g., $10 cost + 50% markup = $15 price). Margin is the percentage of the selling price that is profit (e.g., $5 profit on a $15 price is a 33.3% margin).

How do return rates affect my e-commerce margins?

Returns reduce your revenue while incurring shipping and restocking costs. If your return rate is 5%, you must factor this loss into your average unit economics to ensure your pricing offsets returned merchandise.

What is a payment gateway transaction fee?

Payment gateways (like Stripe or PayPal) charge a fee to process credit card payments. This is typically a percentage of the total transaction plus a flat fee (e.g., 2.9% + $0.30). These fees must be subtracted from revenue to calculate net profit.